Presentation Reference Guide

Everything you need to know about artwork sizing, framing, presentation and placement, presented using the same principles employed by galleries and museums.

1. ORIENTATION AND RATIOS

Our artworks are available in a variety of orientations and aspect ratios to suit different spaces, framing systems, and presentation styles. Depending on the composition, an artwork may be offered in Portrait (vertical), Landscape (horizontal), or Square formats.

Each artwork is carefully prepared in the formats that best preserve its composition and visual balance. While many designs are available in multiple orientations or ratios, not every artwork is suitable for every format. Rather than cropping or stretching an image to fit a particular size, we only offer ratios that maintain the artistic integrity of the original composition.

For example, a panoramic landscape is best presented in a wide horizontal format, while a close-up wildlife portrait may only be available in portrait or square proportions. This ensures that every print, canvas, and diamond painting remains faithful to the original artwork.

A 50 × 70 cm artwork (5:7 ratio) works beautifully as a tall portrait piece, but in a wide space above a bed or console it may be equally effective when offered in a landscape version.

Before ordering, consider both the available wall space and the shape of the artwork itself. The best presentation is achieved when the artwork's natural proportions complement the room rather than being forced into an unsuitable format.

Tip: Before ordering, use painter's tape to mark out the exact dimensions on your wall. This is one of the easiest ways to visualise how the artwork will relate to your furniture, ceiling height, and surrounding space.

2. PRINTING AND FRAMING THE METRIC vs IMPERIAL DISPARITY

We print and cut our artwork using exact Metric (cm) measurements, however the global framing industry is largely built on standard Imperial (inch) sizes particularly if you are buying frames in the US or other Imperial markets, you will be buying standard Inch sizes.

Don't worry, the industry has accounted for this and so have we! We list our artworks in both Metric (cm) sizes and Inches (in), what happens behind the scenes to make sure you can go into a retailer and buy a frame off the floor.

When these imperial frame sizes are converted to metric, the numbers get messy:

16 x 24 inches = 40.64 x 60.96 cm
20 x 28 inches = 50.80 x 71.12 cm
24 x 36 inches = 60.96 x 91.44 cm

Because "40.64 x 60.96 cm" is impractical for everyday retail use, large homeware stores (like Kmart or Target) often just round the numbers off for their packaging, selling a "40 x 60 cm" frame. But if you measure the glass and the backboard inside that frame, they are usually cut to the true imperial size of 40 x 60 cm or in this case 40.64 x 60.96 cm.

So, what size do we actually print for you? To ensure your prints fit flawlessly into these standard commercial frames without bunching up or leaving awkward gaps, we cut our paper to the true metric equivalents of the imperial standard.

If you order a 40 x 60 cm print, we precisely cut your paper to 406 mm x 610 mm.
If you order a 50 x 70 cm print, we precisely cut your paper to 508 mm x 711 mm.

This guarantees that whether you order a custom frame online or just walk into your local shop and grab an off-the-shelf frame, your artwork will drop perfectly into the rebate (the inner lip) of the frame every single time.

3. PAPER PRINTS : MARGIN vs FULL BLEED

When you check out, you will be asked to choose how you want the ink laid out on your paper print. This determines your final aesthetic.

(As explained above, we cut your "50 x 70 cm" print to its true imperial size of 508 x 711 mm so it fits standard frames perfectly. Here is how that math works with our standard 25 mm white border!)

Option A: Full Bleed (No Margin)

The artwork is printed edge-to-edge. Choose this if you are planning to use a frame with its own cardboard matting, or if you want the art to touch the very edge of the frame.

Printed Image Size: 508mm x 711 mm
Your Total Delivered Paper Size: 508mm x 711 mm

Option B: White Margin

We scale the image down slightly to leave a clean, unprinted white border around the art. Choose this if you want to frame the print directly against the glass without a mat, but still want that gallery-style white breathing room. (Note: This does not change the overall physical size of the paper, just the size of the image printed on it).

Printed Image Size: 458 mm x 661 mm
Add the White Margin: + 25 mm on all four sides (which equals 50mm total width and 50mm total height)
Your Total Delivered Paper Size: 508 mm x 711 mm

(Even with the white margin, the paper itself remains exactly 508 x 711 mm, so it will still drop perfectly into your standard 50 x 70 cm or 20 x 28 inch frame).

4. CANVAS PRINTS: THE WRAP vs WHITE EDGE

If you are ordering an un-stretched canvas to be stretched over wooden bars later, you need to tell us how to handle the edges. This choice actually changes the physical size of the canvas we print for you.

Because standard wooden stretcher bars are about 1.5 inches (38 mm) deep, we need to add exactly 50 mm of extra canvas to all four sides so it can wrap around the wood and be stapled to the back.

Option A: Gallery Wrap (The image wraps the edges)

We enlarge the image to cover the sides of the frame.

When to choose this: This is the perfect choice if you are not planning to add any extra framing (such as a floating frame) over your stretched canvas. The image continuing around the sides gives the piece a complete, gallery-ready finish on your wall.

Here is how the math works for a standard 50x70 cm (500x700 mm) canvas:

The Face (Front of the Art): 508 mm x 711 mm
Add the Wrap (Top & Bottom): + 50 mm top + 50 mm bottom = 100 mm total
Add the Wrap (Left & Right): + 50 mm left + 50 mm right = 100 mm total
Your Total Delivered Print Size: 608 mm x 811 mm

Option B: White Border (White edges)

The artwork remains exactly 508 x 711 mm on the front face, but we add 50 mm of blank white canvas to all four sides. The total delivered canvas size is 608 x 811mm.

When to choose this: This is a great choice if you are planning to add an external floating frame, or if you are skipping the wooden stretcher bars entirely to use a magnetic hanger frame (the white border gives the wooden hanger something to grip and provides a natural frame without covering the top and bottom of your artwork).

Option C: Flat Canvas (For Standard Frames)

We print your artwork on our premium canvas, but we cut it exactly like a paper print with no extra wrap or borders.

When to choose this: This is the perfect choice if you love the texture of canvas but want to frame it flat behind glass (or mounted on a backboard) in a standard off-the-shelf frame. No stretching over wooden bars is required!

Here is how the math works for a standard "50 x 70 cm" frame:

Printed Image Size: 508 mm x 711 mm
Add the Wrap: None (0 mm)
Your Total Delivered Canvas Size: 508 mm x 711 mm (Cut perfectly to drop straight into a standard 20 x 28 inch frame).

5. HOW TO POSITION YOUR ARTWORK

Once your art arrives, hanging it correctly makes all the difference:

The Gallery Rule: Hang your art so the center of the image is 145 - 152 cm (57 to 60 inches) from the floor. This is standard eye-level for galleries and museums.

Above Furniture: If hanging above a sofa, bed, or console table, leave about 15 - 30 cm (6 to 12 inches) of breathing room between the top of the furniture and the bottom of the frame.

Proportion: The artwork (or collection of artworks) should span about 2/3 to 3/4 of the width of the furniture it sits above.

Spacing Multi-Panel Art: If you are hanging a split-canvas, such as a two, three or five panel artwork, leave a tight, consistent gap of 2.5 - 5 cm (1 to 2 inches) between each panel. If the gap is too wide, the image will feel disconnected and lose its impact.

Hanging Gallery Sets: When hanging multiple panels or a gallery wall, treat the entire grouping (including the gaps between them) as one single piece of art when calculating your center point and furniture proportions.